Tips to make your website mobile-friendly
Why should you make your website mobile-friendly?
Did you know that more than half of the global web traffic comes from mobile devices? In Asia, this number is even higher, with 65% of the searches starting on a mobile device. And these numbers are only rising, year after year. Even Google now focuses on mobile-first indexing. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. That means, if you are not making a mobile-responsive website, you are losing out on website traffic and/or not using the traffic to the best of your advantage. Therefore, you need to optimize your website for mobile or make it mobile-friendly.
So how can you make your website mobile-friendly? Here are some tips to help you out.
- Make a responsive website
A responsive website is one that is a flexible website layout, which can adapt to different screen sizes, resolutions and devices. Responsive design also helps your search engine optimization; they appear higher in search engine result pages. Responsive themes make it easier to ensure a high-quality display for your users. You can also use media queries to make your site responsive. ‘Media queries’ is a feature of CSS3 allowing content rendering to adapt to different conditions such as screen resolution.
- Make speed a priority
If your website is slow to load, visitors will abandon it quickly. This increases the bounce rate. For instance, when page load time increases from 1 to 5 seconds, bounce rate increases by 90%. Use simple design and images with lower file size. You can also use accelerated mobile pages to decrease website load time. And do not use Flash! Not many mobile devices support it and your website may not be displayed.
- Keep your call-to-action clear
Every website is created to turn your website traffic into leads and eventually to customers. In such a case, your mobile view of the website should have call-to-action should be easily visible to your customer. 53% of websites do not have call-to-action buttons that take users more than three seconds to identify, and you do not want to be in this bracket!
- Don’t let promotions be a distraction
Promotions are there to entice your customers. And, understandably, you would want to focus on them. However, for a mobile-optimized website, ensure that they do not compete for attention with your website’s navigation or call-to-action.
- Ensure that your menu is short and simple
In a mobile device, a long, detailed menu will hamper the user experience. Therefore, try to club different listings under a single heading so that your menu function is as concise as possible. Also, use vertical instead of horizontal menu navigation.
- Include a search function
Even if the menu is a little longer than you anticipated, a search function can help your customers to navigate the website easily. While deciding a mobile website design, do not forget to include a search bar at the top of the page so that people can use it easily. Include the options of auto-complete and auto-correct as a mobile website is bound to have tiny search boxes.
- Provide your customers with filters
Filters help your users narrow down their searches to find out exactly what they want. If finding a product takes too much time, you may lose a potential customer. This is a simple way to guarantee a mobile-friendly website design.
- Make filling forms easier
If you want website visitors to fill up a form, you need to make it easy for them to do it on their phones too. Make sure you include features like using 3rd party services for automatic filling, pre-filling for returning customers, a numeric keypad for numeric-only entries, a visual calendar, auto-advance after a section is filled, drop-down menus, flagging off errors, etc. Make it easier for your customers to subscribe to your services.
- Use standard fonts and appropriate sizes
Certain fonts may look great but are harder to read in different sizes or are not available in some devices. That is why stick to the standard fonts. Moreover, make sure that the elements you use, primarily the clickable ones are of appropriate sizes and are placed at the middle of the screen. So that users can tap the right buttons and can do that easily with their thumbs.
- Check your ‘mobile-friendliness’
You might have already built a mobile-friendly website, but are you checking it from time to time? SEO optimization tools like Google’s mobile-friendly test can check how easily a visitor can use your webpage on a mobile device. It also identifies specific usability issues like small text size, use of incompatible plugins, and such.
If you want to make your website mobile-friendly, try to incorporate the above tips in your website design and increase your website traffic and conversions. These are some basic ways to ensure that your website design is customer-friendly. However, if you want to make drastic changes to your mobile website, you might need a little help. If you want to build a mobile website, try reaching out to an experienced mobile website design company like DigitalScool to help you make a mobile-friendly website.
Always keep in mind, when it comes to websites, mobile-friendly = customer-friendly!