SEM Agency in San Francisco

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What is Search Engine Marketing

Search engine marketing, or SEM, is one of the most efficient techniques to propagate your business in a progressively aggressive marketplace. Search engine marketing is the method of marketing a business using paid advertisements appearing on search engine results pages (or SERPs).

Search engine marketing’s ultimate power is that it provides advertisers the chance to put their ads in front of interested customers who are ready to purchase at the precise moment they’re interested to buy. No other advertising channel can do this, hence, search engine marketing is so productive, and such an incredibly influential way to expand your business.


SEM versus SEO: What's the difference?

Until fairly recently, search engine optimization used to fall under the general term “search engine marketing”, but now both have developed to become so complex that SEM and SEO now exist as two distinct (but closely associated) units.

Commonly, Search Engine Marketing or SEM refers to paid search marketing, a technique where businesses pay Google to show their ads in the search results.

Search engine optimization, or SEO, is distinct and different from SEO because businesses don’t recompense Google for traffic and clicks, they receive a free spot in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM ought to be vital fragments of your online marketing strategy. SEO is a potent way to drive perennial traffic at the top of the funnel, while SEM is an exceedingly profitable approach to drive conversions at the bottom of the funnel. We are an SEM agency in California that is adept at both SEO and SEM. We can proudly say that we understand your needs for SEM in San Francisco.


What We Do


What Can Happen If You Don't do This Correctly?

We are an SEM agency in San Francisco that delivers end-to-end SEM services so that you have the winning edge.

As a part of our SEM services, your business receives:

  • Personalized strategy
  • Committed account manager
  • Systematic reporting
  • Clear appraising
  • Innovative AI software

We modify our search engine marketing policies to the necessities of every client. Every strategy is different in SEM, since every business is different. We’ll take the time to gain an in-depth understanding of your business and target audience before formulating an SEM strategy that’s planned keeping ROI in mind.

When you choose Digitalscool, a trusted SEM agency in California to work with, your company accomplishes the visibility and brand awareness it requires to boost your sales performance. Our lucrative SEM services can certify a stable flow of qualified leads, and eradication of futile clicks (and misplaced advertising budget expenditure). We take care of all you SEM needs in San Francisco.

A trusted SEM agency in California

Our Process

Campaign Strategy

Campaign Strategy

We assemble SEM campaigns on Google Adwords, Bing Ads, YouTube and other search engines, outline campaign goals, generate conversion tracking in Google Analytics, geo-target your campaigns and steamroll targeted traffic to your website at the minimum cost-per-click.
Keyword Research

Keyword Research

We discover low-cost, high-converting keywords that your clients recurrently use to find your business online, help determine budgets, handle pay-per-click (PPC) keyword bids, and keyword match types to make the best use of your share of voice on the top-performing keywords.
A/B Testing

A/B Testing

We employ our expert in-house digital copywriting team to craft engaging content for your SEM text ads designed to convert, use suitable CTAs and emotional triggers to generate more click-through, and AB test your ad copy for the finest conversion and response rates.
Tracking & Tools

Tracking & Tools

We formulate campaign conversion and revenue tracking in Google Analytics and other third-party tools to gain real-time data for optimization, generate dashboard reports to pull API data and endlessly enhance prevailing campaigns for ROI improvement.
Attract Quality Links

Attract Quality Links

We do research on websites that your target audiences visit and then build a strategic plan to attract links from these websites. When your website gets quality links, search engines rank your site higher.
Google's Services

Google's Services

We strategically incorporate Google services that allow you to quickly boost your brand in search engines. One of the simple ways is creating a Google My Business page. Google maps, Google trends and other services are all incorporated.
Contact Us

Let's Create Mobile App For Your Business

As a dedicated and expert SEM agency, we devote frequent time and energy on training up-gradation of our staff, so that they’re constantly in touch with altering technology developments. By collaborating with SEM experts who love their jobs and have extensive experience to back them up, you’ll escalate your leads, conversions, and sales revenue.

Touch base with us to find out how our SEM solutions will benefit your business to produce lucrative results.

Frequently Asked Questions

Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.
Search engine marketing efforts are extremely computable. If you aim to create brand awareness, you can check “impressions” and “clicks” on organic and paid search engine listings. If your objective is to judge brand preference or performance of text ad creative, you can check “click-through” and “conversion” rates. If you wish to produce qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos), or email inquiries. If your aim is sales generation, you can check e-commerce sales or offline sales via printable coupons or phone call tracking.

SEM is a very challenging, laborious, and not to mention, expensive process. Moreover, the domain of SEO and PPC changes often. Lagging behind can risk losing your rankings...or worse.

Our search engine advertising agency manages the whole shebang for you, permitting you to focus your time running your business. We’ll research, set up, optimize, and deploy your PPC ads and SEO strategy, then track and report them regularly, to ensure that you get your money’s worth.

Our SEM services are highly reasonable.

Unless your company is pre-historic and your customers are the Flintstones, your company will probably profit from some feature of SEM, whether it is SEO or PPC. Whatever you principally need to create online—awareness, new recruits, strategic partners, investors, leads, or sales—SEM offers you the perfect opportunity to do so.

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